Customers

To provide a caring customer service anticipating solutions required by our customers and innovatively satisfying them beyond expectations.

Shareholders

To optimize return on shareholders' funds.

Organization

To commit ourselves to the highest standards in corporate and business ethics whilst maintaining financial stability and growth.

Employees

To motivate, develop, recognize and reward our employees.

Community

To be strongly committed to contribute to the national goal of providing medical aid for all.

Industry

Setting industry benchmarks of international standard in delivering customer value throughout comprehensive product range, customer service and all our activities